The wardrobe

of an era reflects

the times and the

participants therein.

Style is not just

a matter of making

fashion your own—

it’s about making life your own.

It is not just how you look. Style is your voice, your presence, your guide. When you know who you are, possess wisdom from where you’ve been, and have a vision for where you’re going, you move through the world with a certain swagger that makes you undeniable. And when you live and breathe and move in a way all your own, you by your very nature call on others to do the same. 

YOUR STYLE IS YOUR VOICE

YOUR STYLE IS YOUR VOICE

Houston White X Target

Our custom Target collections blend classic American styles with Afrofuturistic sentiments. Designed with high style and comfort in mind, every piece in every season can be layered and remixed in a multitude of ways that are unique to you.

Video credit: Target

“You pick up that sweater and you know somebody put some love into that.”

Houston White